RCS content checklist before sending to improve performance

High quality RCS content plays a major role in campaign success. A classic saying is that content is king, and with RCS, poor content can turn a campaign into a jester.

Since RCS is designed to be visual, interactive, and branded, customers expect a smooth and professional experience. If the content is unclear, poorly formatted, or missing key elements, engagement can drop quickly and customer confidence may be affected.

Before launching a campaign, it is recommended to complete an RCS content check to confirm your message is accurate, compliant, and optimized for mobile delivery.

Below is a practical checklist you can use every time you prepare RCS content for sending.

Why RCS Content Checks Improve Campaign Performance

Unlike SMS, RCS content can include images, branding, buttons, quick replies, and rich layouts. These features can improve the customer experience, but they also require review to ensure everything works correctly across devices.

A structured RCS content checklist helps you:

• Reduce errors in links, CTAs, and visuals

• Improve clarity and message readability

• Support consistent experience across devices

• Increase click through rates and conversion results

• Strengthen compliance for marketing campaigns

RCS Content Checklist Before Sending

Before sending an RCS message, it is important to review the content to ensure it is clear, engaging, and ready for delivery across devices. A structured RCS content checklist helps confirm that key elements such as the CTA, visuals, text, layout, links, and compliance options are in place, helping improve performance and create a better customer experience.

1. CTA Is Clear and Actionable

The CTA is one of the most important elements in your RCS content. It should quickly tell the recipient what to do next.

A strong call to action should be:

• Short and direct

• Clearly visible

• Closely aligned with the campaign goal

Instead of Learn more, use View offer or Confirm appointment. If the CTA is unclear, even well designed RCS content can deliver weaker results.

2. Visual Content Supports the Message

Images and branding are key strengths of RCS content, but visuals should support the message rather than distract from it.

Before sending, confirm your visuals are:

• High quality and optimized for mobile

• Relevant to the offer or service

• Consistent with your brand identity

Strong visuals help recipients understand the message faster and can improve engagement.

3. Message Text Is Clear and Easy to Scan

Even though RCS supports rich features, the text remains important. Effective RCS content should be easy to read within seconds.

Best practices include:

• Keeping sentences short

• Using clear language

• Placing key information early

If the message requires too much effort to understand, customers may ignore it.

4. Layout Has Been Tested Across Devices

RCS messages may display differently depending on device and operating system. A content preview is useful, but testing should still be included.

Your RCS content check should cover:

• Testing on different screen sizes

• Reviewing light mode and dark mode formatting

• Confirming the message is visually balanced and easy to navigate

Well structured RCS content improves the customer experience and reduces friction.

5. Buttons and Links Have Been Verified

Buttons are a strong feature in RCS content, but they must work correctly to support campaign results.

Before sending, confirm that:

• Buttons open the correct destination

• Links load properly on mobile

• Tracking parameters are correct

• The customer journey matches the CTA

A broken link can reduce trust and lead to lost conversions.

6. Unsubscribe Options Are Included for Compliance

If your RCS content is marketing related, recipients should be able to opt out easily.

A compliant message should:

• Provide a clear unsubscribe option

• Allow opt out directly within the conversation

• Follow regional compliance requirements

Clear opt out options support trust and long term campaign performance.

RCS Content Checks Support Better Customer Experience

Running an RCS content checklist before sending improves campaign quality and performance. Clear messaging, strong visuals, tested layouts, and verified links help ensure your RCS campaigns deliver a consistent experience across devices.

Whether you are sending promotional messages, appointment reminders, or service updates, reviewing RCS content helps ensure each campaign is professional, effective, and reliable.

Deliver High Quality RCS Content with LINK Mobility

LINK Mobility helps businesses deliver branded and interactive RCS content through a secure and scalable messaging platform. With support for rich messaging features, companies can create consistent customer experiences and improve campaign results.

To improve performance, build a clear internal process and make the RCS content checklist a standard step before every send.