How to Handle Consent Management for SMS and Email

In privacy-driven marketing environment, consent management is not just about compliance - it’s about building trust with your customers while securing your business. For SMS and email, managing consent properly ensures you’re always communicating with customers who have actively agreed to hear from you.

In this guide, we explain how consent management works across channels, why it’s important for compliance, and how LINK Mobility simplifies the entire process inside MyLINK MarketingPlatform - your full-featured consent management platform.

What is Consent Management?

Consent management means securely collecting, storing, and managing customer consent to ensure that every message you send - whether by SMS or email - fully respects privacy regulations like GDPR.

With MyLINK MarketingPlatform, consent is automatically tracked and updated for every profile, allowing you to:

• Collect consents across multiple channels

• Update consent status in real time

• Securely store audit trails of all consent activity

• Ensure full legal compliance

• Avoid accidental messaging to customers who haven’t consented

Consent Rules for SMS and Email

Consent requirements vary depending on the communication channel.

MyLINK MarketingPlatform is designed to handle these differences automatically:

SMS Consent Management

• To send SMS, a customer profile must include a valid mobile number with consent status: subscribed.

• If a profile lacks SMS consent, no message can be sent.

• SMS consent is usually collected via opt-ins on forms, apps, or in-store sign-ups.

Email Consent Management

For email, two levels of consent are required:

• Subscribed - the customer has agreed to receive email.

• Confirmed - the email address has been verified (typically through double opt-in).

Both consent levels are required to ensure you’re sending marketing emails only to fully verified and opted-in recipients.

• Only profiles that are both subscribed and confirmed will receive marketing emails.

• Service emails (transactional messages) may be sent without confirmed consent, depending on purpose.

This structure ensures only fully consented and verified contacts receive your marketing communications.

Why Use a Consent Management Platform?

Managing consent manually across spreadsheets or disconnected systems increases risk.

MyLINK MarketingPlatform serves as your complete consent management platform:

• All consents managed directly inside customer profiles

• SMS and email permissions handled together

• Real-time updates across your entire database

• Double opt-in automation for email confirmations

• GDPR-compliant deletion and suppression

• Full audit logs for regulatory and legal documentation

Everything stays centralized, automated, and easy to manage. Instead of juggling multiple systems or relying on manual updates, you gain full control over consent across all channels. MyLINK MarketingPlatform helps you focus on growing customer relationships with marketing automation - while the platform handles the complex compliance work in the background.

GDPR Deletion Made Simple

When a customer requests full GDPR deletion:

• Their profile is fully erased from active marketing lists.

• Deleted profiles cannot be automatically re-added to lists without new consent.

• Profile information is fully removed from standard searches, except if retrieved manually by exact email address for audit purposes.

MyLINK MarketingPlatform ensures full GDPR compliance while protecting your business with a clear, automated deletion process.

The Business Benefits of Consent Management

Proper consent management doesn’t just protect your business - it also improves the quality and performance of your customer communication.

Here are some of the key business benefits:

MyLINK MarketingPlatform Makes Consent Management Easy and Fully Compliant

With MyLINK MarketingPlatform, LINK Mobility gives businesses full control and transparency over consent management:

• Collect consents across channels

• Automate opt-ins, opt-outs, and confirmations

• Fully GDPR-compliant data deletion and processing

• Store consent history with complete audit logs

• Eliminate manual permission management

Whether you’re running high-volume marketing campaigns or handling service messaging, MyLINK MarketingPlatform ensures every message you send is fully consented, secure, and compliant.