Your Email Newsletter Checklist for Smarter Sendouts

An email newsletter is one of the most powerful tools in your marketing strategy - when it is done right. You spend time crafting the content, writing the subject line, and designing the layout. But before you hit “send,” it is worth taking a few extra minutes to ensure everything is ready to perform.

This checklist will help you catch the details that make the difference between an average email and a high-performing email newsletter. Whether you are new to newsletters or manage weekly sendouts, use this list to optimize every campaign.

And if you use MyLINK MarketingPlatform, most of these steps are easy to manage directly from the platform.

Email Newsletter Pre-Send Checklist

Before you send your next email newsletter, take a few minutes to double-check the details. Even experienced marketers overlook small issues that can affect results. This checklist helps you catch common mistakes - before they land in your audience’s inbox.

1. Check the Subject Line

Your subject line is the first impression - make sure it is:

• Clear, concise, and under 50 characters

• Relevant to the content inside

• Free from spam-triggering words

• Tested with A/B if your tool allows

Always review how it looks on mobile and desktop.

2. Preview the Email Layout

Use the preview function to:

• Check design on desktop and mobile

• Ensure all images load correctly

• Verify fonts, spacing, and brand elements are consistent

• Make sure CTAs are visible and clickable

3. Test All Links

Click through every:

• CTA button

• Image link

• Navigation or footer link

• Unsubscribe and privacy policy links

Broken or incorrect links frustrate users and cost conversions.

4. Proofread for Clarity and Typos

Read your content out loud. Then check:

• Grammar, punctuation, and spelling

• That you have a clear and focused message

• Consistent tone and brand voice

Better to catch the mistake now than in your readers' inbox.

5. Segment Your Audience

Make sure your email newsletter is being sent to the right group. Segment by:

• Interest

• Location

• Behavior

• Stage in the customer journey

MyLINK MarketingPlatform offers advanced audience segmentation to target more effectively.

6. Double-Check Personalization

If you are using dynamic fields (like {First Name} or {Product}), check:

• That the fallback value is set (e.g., “Hi there” if no name is available)

• That personalization fits naturally into the content

Personalized content improves open and click rates - when done right.

7. Review Your Sender Details

Make sure:

• The sender name is recognizable (e.g., YourBrand or [Name] at YourBrand)

• The reply-to address is monitored or relevant

• Your email is authenticated (SPF/DKIM set up) to avoid spam folders

8. Schedule at the Right Time

Think about your audience:

• Weekday mornings (Tuesday-Thursday) often perform best

• Test send times based on your industry and audience behavior

• Consider time zones if you send across countries

Use MyLINK MarketingPlatform to schedule your email newsletter in advance or test different times.

9. Verify Compliance

You must include:

• A clear unsubscribe link

• Your business contact information

• A privacy link if collecting data

Make sure your email complies with GDPR and local email laws.

10. Send a Final Test Email

Send the newsletter to yourself or your team and review:

• Mobile and desktop rendering

• Subject line and preview text

• Functionality of every link and button

• Spacing and image display

You may spot something you missed in the editor.

Use a Checklist Every Time

Even experienced marketers forget things. A consistent email newsletter checklist reduces risk and helps you send confidently. With MyLINK MarketingPlatform, you can save your templates, build segments, personalize at scale, and schedule like a pro - so every send feels easier and performs better.