LINK Mobility emerging as a global RCS leader
LINK Mobility (LINK) recently launched its global GSMA compliant Rich Communications Services (RCS) API and partnered with Selligent Marketing Cloud for RCS.
LINK's single RCS API and integrated SaaS solutions enable brands to have increased reach and shortened time-to-market for RCS campaigns, customer care and Natural Language Processing (NLP) / Artificial Intelligence (AI) chatbots. LINK is the RCS launch partner for mobile network operators in several countries and has direct access to over 80 operators globally.
Selligent Marketing Cloud is an advanced SaaS omnichannel marketing platform. The partnership makes Selligent Marketing Cloud one of the first marketing automation platforms in Europe to make the RCS channel available to its customers.
RCS, or SMS 2.0, is the next generation of traditional SMS messaging on Android mobile devices and includes images, carousels, videos, maps and calls to action buttons within the application. The richer feature set allows brands to engage in conversations with their customers which drives better open rates, engagement scores and click rates. As a result, RCS campaigns can provide a Return On Investment (ROI) 5 times higher than traditional SMS.
For individual brands, the creation of RCS campaigns will be complicated, with different approaches and levels of support across the many mobile network operators. LINK has 30 local offices in 19 countries which assist brands in building their RCS campaigns and offer customer care in local languages.
On 1 February 2022, LINK was awarded 'Best RCS Provider' Platinum Winner by Juniper Research at their "Future Digital Awards". Juniper Research's "Future Digital Awards" recognizes organizations that have made outstanding contributions to their industry and are positioned to make a significant impact in the future. The award highlights LINK's innovative RCS messaging product which provides a leading proposition for brands. LINK is currently working with several global brands that are using RCS for both promotional and transactional messaging.
"We are very pleased to take a leading global role in leveraging the new RCS technology as part of our omnichannel CPaaS strategy. Combined with chatbots, brands can now handle large volumes of customer-initiated messages and facilitate automated customer conversations. The increased engagement leads to excellent ROI metrics for our customers", says Guillaume Van Gaver, CEO of LINK.
For further information, please contact
Tom Rogn, VP Investor Relations
+47 94 85 56 59
tom.rogn@linkmobility.com
About LINK Mobility
LINK is a leading global provider of mobile messaging and communications platform as a service (CPaaS) solutions for increased engagement. The company serves enterprise, SME, and government customers. LINK offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, governments and citizens, platforms and users. LINK has 47,000 customer accounts globally and exchanges more than 10 billion messages a year. LINK is listed on the Oslo Stock Exchange under the ticker LINK. For more information about LINK, please see www.linkmobility.com
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act